There is a sign somewhere out in the desert (every designer knows where) like a motel sign, except that instead of "NO VACANCY" it says "SANS SERIF," and the most important man in America is the man whose sole job is to pull the giant lever that turns "SANS" off or on, which he does once every ten years. The KonMari craze of the late 2010s, with its flat-pack packaging of deaccumulation into a lifestyle brand, represents the top of the decade-long pendulum arc that swings forever between minimal...
Wanting Less and Needing More: Minimalism, Maximalism, Ryusuke Hamaguchi and the Rest of 2021 in Film
Filmmaker Magazine - 28 Dec 2021 17:57
There is a sign somewhere out in the desert (every designer knows where) like a motel sign, except that instead of "NO VACANCY" it says "SANS SERIF," and the most important man in America is the man whose sole job is to pull the giant lever that turns "SANS" off or on, which he does once every ten years. The KonMari craze of the late 2010s, with its flat-pack packaging of deaccumulation into a lifestyle brand, represents the top of the decade-long pendulum arc that swings forever between minimal...
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